A response to the brief by Royal Society of Arts - “For The Long Time: How might we encourage people and communities to think and act for the long term?” The understanding of the brief was to interpret the relationship between consumption and society. The three outcomes were – A short film that showcases consumption under capitalism. a collection of posters collated to become a manifesto which were inspired by South Asian sustainability practices. A custom typeface, ‘New Era’ created for the posters. This typeface is a modern take on the Hindi numerical scripture. Lastly, a short film that delves into the relationship between capitalism and consumption.
Film
Steven Sanjanya Rohani, Megan Kennealy, Reuben Jelley, Marcus Osinfolarin
Posters Copywriting
Poornima Guruji
