The brief was to devise a strategy and craft a visual campaign aimed at promoting meditation within the LCC community, with the overarching goal of enhancing communal well-being and fostering a healthier environment. "Burn Baby Burn!" emerged as both a strategy and visual campaign designed to address burn-out culture within the LCC community by integrating creativity and movement. Leveraging LCC's resources and external partnerships, the campaign aims to inclusively alleviate stress.
